My research interests lie in how to co-design and co-evaluate user experience in digital contexts, and how to sustain user behaviours and shape behavioural changes. I explore anti-disciplinary methods cutting across boundaries of Data Science, Design Science, and Behavioural Science. I apply technology-inspired, psychology-driven and people-centred approaches in the fields of education, healthcare, wellbeing, and information systems management. I employ applied field-based research methods and intelligent technologies to ensure design is enjoyable, engaging, efficient and effective in order to enhance how people play, study, work and live.
Keywords HCI, Gamification, User Modeling, Recommender Systems, Big Data, Machine Learning, Computational Intelligence, Intelligent Tutoring Systems, Behavioural Analytics, Applied AI.